Premiering in Berlin? We make sure the right people see your film.
For documentaries premiering at the Berlinale or launching in Germany: impact producing, premiere content and the connections that turn one screening into a German audience. The Good Media Network is based in Berlin and has worked with filmmakers, NGOs, foundations and broadcasters for years. We know who needs to be in the room.
The problem
A Berlin premiere is a week of attention you will not get again. Thousands of people from film, politics, media and civil society are in the city, and many of them would care about your film if they knew it was here. Most international documentaries arrive with a director, sometimes a sales agent and a PR agency, but nobody who knows Berlin. The film gets a screening, a few interviews and some red carpet photos. The networks that could give it a life in Germany never hear about it, because nobody on the team knew whom to reach, where to meet them or how to tell the story of this film in Berlin. We do.
What we do for your film
Four building blocks. We combine them into a proposal that fits your film, your goals and your budget.
We push your film into the networks that are watching during the festival: special newsletters, the right mailing lists, partner organisations, communities and institutions that care about your film’s topic. Your screening reaches the people it is about, not only the accredited audience.
We add the multipliers who matter for your film to your invitation list: NGOs, foundations, members of parliament, editors, distributors, festival programmers. Depending on what suits the film, we host a premiere reception, a party or a breakfast the morning after, where your director talks to exactly these people. You receive a short report on who was there and what came out of it.
We start before the premiere: short clips and social media posts that announce your film in Berlin, in German and English. A photographer and a videographer accompany your team in the city and at the premiere and Q&A, so the material captures Berlin, not just the red carpet. You receive photos and vertical clips with German subtitles by the next morning, ready to post while the festival is still running, plus a German one-pager on the film for press and partners.
The Berlinale lasts just one week, but your film’s journey in Germany doesn’t have to end there. Beyond Berlin, dozens of festivals, from regional to thematic, offer opportunities to connect with the audiences your film speaks to. Independent cinemas, cultural institutions and civil society organisations can also help bring your story to the people who need to see it.
Together, we can build a strategy to keep your film moving beyond the Berlinale: from a targeted festival run and community screenings with partners you meet in Berlin to collaborations with NGOs and institutions, and, where it makes sense, a theatrical or educational release. Especially for films without a German distributor, this can be the key to finding an audience and building lasting impact.
Who we are
The Good Media Network develops audience development and impact strategies with documentary filmmakers in Berlin, across Germany and internationally. We run The Good Media Lab + Pitch, Germany’s first film and impact programme, and work closely with NGOs, foundations, broadcasters and political institutions. Learn more about our impact work.
How it works
We work with a maximum of five films per Berlinale. Get in touch as soon as you know your film has been invited, ideally in December or January. We’ll respond within two working days with a short proposal.
We don’t handle press PR but work alongside your film’s PR agency to complement its efforts with targeted audience development and impact strategies.
Request a proposal
Have a film heading to Berlin? Email us to request a proposal.
Please include your film title, a brief description, its Berlinale status and what kind of support you're looking for. If available, share a trailer, screener or press kit.
Not premiering in Berlin?
Impact and audience development don’t start or end with a festival. Who should see your film? Which communities and organisations could help bring it to audiences? What conversations could it spark?
We work with filmmakers at every stage, from the first idea to a finished film on its festival journey. Our starting point is a half-day strategy session focused on your audiences, potential partners and impact goals. From there, we develop the support your film needs, whether that’s a targeted audience development strategy or a full impact campaign.
Explore our impact work or join the Impact Lab, our new platform for impact and audience development.