CREATING
IMPACT
TOGETHER
The Good Media Lab & Pitch is Germany's first film-and-impact programme. It brings documentary makers together with the people who turn a story into impact: NGOs, foundations, activists, academia, policymakers, brands and media.
Inspired by Doc Society's Good Pitch, which began in 2007 together with the Sundance Institute and the Ford Foundation and has since taken place in more than 50 editions across 15 countries, we brought the model to Germany and developed it further for the scene here.
In short: a strong film is only the beginning. We give it the strategy, the partners and the audience it deserves.
Selected projects come together for a multi-day lab and develop their impact and audience strategy with international experts: what is the film's goal? Which audiences do we want to move? Which partners do we need?
The highlight: the teams present their strategies to potential partners from media, politics, business and civil society. Ideas become alliances, and in the round tables that follow, alliances become concrete collaborations.
Participating projects can apply for seed funding. The funds are not granted automatically but allocated by an expert panel based on feasibility and relevance.
Our approach in one sentence: impact producing extends a film's lifespan, widens its reach and turns it into a tool for concrete goals, through smart campaigns, the right partners and targeted routes to the audience.
2024 – The first edition To launch the programme, an international jury selected six projects from more than fifty submissions, supported by Medienboard Berlin-Brandenburg. After the lab in the summer, the teams presented their campaigns in October at the very first Good Media Pitch during the first Doxumentale, among them "The Family Approach" (directed by Daniel Abma) [→ Interview] and Loraine Blumenthal's "Changing Sides" [→ Interview]. The accompanying D'Hub immediately became a lively industry meeting point.
2025 – The second edition The selected projects were presented at the Berlinale 2025 and came together in March for the Good Media Lab at the Atelier Gardens. At the pitch on 12 June at the Doxumentale, six teams presented their strategies: "Brecht into the Metaverse" (Katharina Haverich), "Intersection" (Karoline Rößler), "9 Month Contract" (Ketevan Vashagashvili), "Auto Queens" (Sraiyanti Haricharan), "Sorry for the Genocide" (Theodora Shandé) and "Build It and They Will Come" (Julian Dykmans).
2026 – The third edition After the lab in February, the teams presented their projects and impact strategies at the Good Media Pitch on 28 May 2026 at the Atrium Tower, as part of Doxumentale'26. The line-up included "Across," "Grace," "It's All The Rage," "No I'm Not The Mother" and "Sky's The Limit," as well as the two projects of the strand "Human Rights Beyond The Human?" from Colombia ("Aty Seikuinduwa – Judge Between Worlds") and Nepal ("Marsyangdi Wile Riiba – May You Live As Long As The River").
The Good Media Pitch + Lab are part of Doxumentale and are made possible in large part by funding from Medienboard Berlin-Brandenburg.