CREATING
IMPACT
TOGETHER
In times of fake news and disinformation, the role of documentary films is more important than ever to illuminate complex issues and stimulate public discourse. The Good Media Lab and The Good Media Pitch aim to increase the visibility and reach of documentary formats in Germany and establish them as effective tools for social change. We work with the approach of impact producing and developing impact campaigns and distribution strategies.
Impact Producing maximizes a film’s social impact through strategic planning, development, and execution. It involves identifying specific goals, collaborating with stakeholders, and creating outreach campaigns. It extends a film’s lifespan, broadens its reach, and boosts audience numbers.
Impact Distribution focuses on purposefully disseminating and marketing a film to achieve maximum impact and audience beyond traditional disctribution. It utilizes various distribution channels such as educational screenings, community screenings, and special events. By organizing screenings, collaborating with media and NGO partners, and implementing outreach initiatives, it ensures that the film reaches its target audience and achieves desired effects.
Impact Campaigning involves targeted campaigns surrounding a film to achieve specific social outcomes. This includes advocacy campaigns, awareness initiatives, educational programs or call for action. By developing campaign strategies, mobilizing supporters, and collaborating with NGOs and policymakers, it raises awareness and drives tangible change on particular issues.
We are thrilled to announce the call for projects for The Good Media Lab and The Good Media Pitch 2026 and invite submissions from documentary filmmakers and storytellers! Do you have an outstanding documentary or non-fiction project that has recently been completed or is set to be finished by the end of 2026? Then we invite you to apply for Germany’s first Impact Programme.
We can support up to six projects. While we are looking for four projects with a strong Berlin connection we can offer one spot to an international project.
In The Good Media Lab, selected projects are invited to a three-day Impact Lab to be trained by experts and develop impact distribution strategies and campaigns. This brings about the first steps to groundbreaking alliances with civil society representatives and campaign experts.
EXTRA
We are excited to be able to offer you 3 online sessions before the lab with our partners from FIFDH Impact Days and Movies that Matter:
January 14, 2-3:15pm Masterclass on the basics of Impact producing (by Vivian Schröder)
January 20, 2-3:15pm Masterclass on Partnering and Funding for Impact Campaigns (by Sarah Mosses)
January 22 2-3pm Panel discussion: Allies for Impact: Collaborating with NGOs and International Organisations
February 12 2-3 pm Masterclass: Pitching for Impact
The highlight of programme is The Good Media Pitch, where projects present their strategies to potential partners from media, politics, business, and civil society. The goal is to secure sustainable partners for project implementation. In Round Tables, projects deepen their themes by developing concrete collaboration approaches with partners acquired during The Good Media Pitch.
Participation in the program allows projects to apply for seed funding from the The Good Media Fund. Important: Funding is not automatic, but is based on a careful review by a panel of experts. The panel evaluates the applications based on their feasibility and relevance to the program's goals and awards the available funds to the most promising projects!
In your submission, please highlight how your project meets these criteria and provide insights into what you would like to achieve through your film. We look forward to receiving your submission and exploring the potential impact of your work.
In your submission, please highlight how your project meets these criteria and provide insights into what you would like to achieve through your film. We look forward to receiving your submission and exploring the potential impact of your work.
