GOOD STORIES
When we founded The Good Media Network, there was no clear definition in Germany of what film and impact actually mean. So we created one. We were the first to define film and impact in Germany and to translate it into a programme. Because a film is only the beginning: it can entertain, but it can also raise awareness, spark debate, mobilise communities and influence decisions. That effect does not happen on its own. It is made.
Impact Producing maximizes a film’s social impact through strategic planning, development, and execution. It involves identifying specific goals, collaborating with stakeholders, and creating outreach campaigns. It extends a film’s lifespan, broadens its reach, and boosts audience numbers.
Impact Distribution focuses on purposefully disseminating and marketing a film to achieve maximum impact and audience beyond traditional disctribution. It utilizes various distribution channels such as educational screenings, community screenings, and special events. By organizing screenings, collaborating with media and NGO partners, and implementing outreach initiatives, it ensures that the film reaches its target audience and achieves desired effects.
Impact Campaigning involves targeted campaigns surrounding a film to achieve specific social outcomes. This includes advocacy campaigns, awareness initiatives, educational programs or call for action. By developing campaign strategies, mobilizing supporters, and collaborating with NGOs and policymakers, it raises awareness and drives tangible change on particular issues.
What we do:
We give stories the impact they deserve. For filmmakers, institutions, foundations and partners who want more than a premiere, we build the right strategy from these three pillars, from the first idea to measurable impact.
The Good Media Lab + Pitch:
To see how this works in practice, look at our best-known impact format: the Good Media Lab + Pitch, Germany's first film-and-impact programme. THE GOOD MEDIA LAB + PITCH
Do you have a film or media project that should move something? Let's talk about its impact. Write us a short mail to mail[at]thegoodmedia.net.
Impact is a growing field, and we are part of an international community shaping it. Here is a selection of the tools, networks and programmes we value and work with.
Tools & Guides
Networks & Organisations
Festival & Industry Programmes
In practice
