Three action-packed days are behind us—fleeting yet filled with intense work, as the ideas we developed over the course of the lab already feel like they’ve been nurtured for much longer. We are thrilled to have witnessed such growth and creativity, and the results speak for themselves.
The highlight of the event was the arrival of Sruti from the "Auto Queens" project, who managed to secure a visa and traveled all the way from Goa to join us. Additionally, Ketevan from Tbilisi, working on "9 Months Contract," battled flight delays and cancellations to make it to Atelier Gardens—where her presence added invaluable perspective and energy to our discussions.
Read more about the individual projects in our Blog Post
“Celebrating Impactful Storytelling: The Good Media Lab & Good Media Pitch 2025”
Day 1: Laying the Foundation
Our first day was dedicated to the theory of impact campaigning, setting the stage for the work to come. Anna Mago, from Fairtrade in Austria, offered invaluable insights into how NGOs run campaigns, providing us with the tools and frameworks that could be applied to our own projects. Ida, from our team, shared how social media can be an essential tool in advancing different goals or telling impactful stories. Meanwhile, Anna, with her extensive experience in distribution, explained the intricate process of releasing a film. Emmy Oost from Filmpact then brought everything together, showing us how bits and pieces of storytelling, partnerships, and media can all play a role in crafting an impactful campaign.
Day 2: Identifying Key Messaging
On Day 2, we focused on identifying the key messages for the selected projects. Elwira Niwiera, Director of The Hamlet Syndrome, shared her extraordinary experience of activating an entire rescue and supply chain to support Ukraine’s war effort, all through a partner network she built with the help of her film. It was a true example of real impact—and the work is still ongoing. We wrapped up Day 2 with a brainstorming session in two groups, identifying potential partners for the projects. A drink at the top of Atelier Gardens' yellow house, overlooking the historic Tempelhof airfield, provided the perfect end to the day.
Day 3: Bringing It All Together
The final day was all about consolidating our ideas. We presented the concepts and key messaging we’d worked on, showing teasers and discussing whether the vision, impact goals, and partner ideas were aligned. Were there any gaps? Did we have additional ideas or contacts that could be helpful? The feedback and further brainstorming resulted in a busy yet productive day, and we are thrilled with the progress made on every single project. From here, it’s time for partner outreach to begin!
Looking Ahead: The Road to the Good Media Pitch
The Good Media Lab is a space for collaboration, learning, and growth—where the intersection of storytelling and strategy fuels movements that reach far beyond the screen. But the journey doesn’t end here. The intensive workshop has laid the groundwork for the upcoming Good Media Pitch, which will take place on June 12th at the Dokumentale Festival. This pitch event offers the participating projects an opportunity to present their ideas to potential partners from media, business, politics, and civil society. The goal is clear: to initiate long-term collaborations that will bring these important projects to life and amplify their messages on a global scale.
Moreover, these projects will also have the chance to apply for impact funding through the Good Media Fund, helping to ensure that their work can continue to grow and make a difference.
The journey of these six incredible projects is only just beginning, and we are beyond excited to see the lasting impact they will create. Here’s to the power of collaboration, creativity, action and, above everything: Real Impact!
